Where Germany's most influential CEOs, investors, top athletes and unicorn founders meet. Not in a boardroom, but on the fairway. One day. Two generations. One winner takes it all. Played at the Golf Club Munich Eichenried - home of the BMW International Open.
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72 of Germany's most influential CEOs, investors and top-athletes. One golf course. One day that changes everything.
GENERATION CUP 2026
One exclusive day alongside 72 of Germany's top business leaders and athletes - at one of Europe's most prestigious golf venues, as official partner of the BMW International Open.
From First Light to Final Cheers
Two teams in alternating tee shots and classic 1-on-1 match play. Golf becomes more than a sport: it transforms into a level playing field for legacy leaders and next-gen innovators to compete, connect, and co-create the future of business.
EVENT HIGHLIGHTS
The Generation Cup 2025 brought together 40 of the most influential business leaders across two generations - Team Legends and Team Future - for a one-day Ryder Cup–style showdown on the golf course. Competitive matchplay, interactive masterclasses, and a high-impact charity dinner created a platform where leadership met purpose.
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Get to know the people and brands hosting the Generation Cup 2026.
Everything you need to know
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